Have you ever wondered if your google analytics (GA) has been setup correctly? Here are some quick things you can look at to see if your analytics setup is up to scratch. 1. How have the views within Google Analaytics been setup? Aside from setting up your separate...
Google Analytics is a a powerful tool to look at how your users are interacting across your site and how your digital channels are working for you. But sometimes it is useful to get a quick visual representation or a recording of what is happening across certain...
You have probably heard the term data layer several times when you are looking to explore analytics implementation options for your website. Whilst the term is often used I found that it’s never explained in a way that is understandable to a marketer, often...
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