Dashboards & Visualisations

Having relevant data in front of you for effective decision making and performance tracking is probably one of the most important parts of web analytics.

Without key metrics that make sense for the stakeholders looking at the data, there is no point in even having a dashboard. We can help from planning to dashboard creation so you can have all the key data points you need to make effective, data driven decisions.


Spending Hours Every Month on Reports Can Be Frustrating

Having to pull together weekly, monthly or quarterly reports from various different sources can take hours or even days and oftentimes will only be viewed once and then be forgotten about.

Having all relevant metrics and data in one automated, easy-to-digest report can save hours of work, allowing you to focus on key areas where you can lend the most value to your business. 


Unify Your Data Silos

Having data sitting in various different places can lead to a fragmented view of your data, causing you to make decisions based on half of the information.

Having all your information in one place provides a better overview of your business and more effective decision making.

We Know Dashboards


From education, retail and government to non-profit, agencies and fashion companies; we have created easy-to-understand data visualisations for every industry vertical.

We have developed hundreds of dashboards, from complex dashboards to track and predict student performance for educators to simple Google Analytics performance reports and everything in between. Regardless of your needs we can help to give you the right data in an easy-read format.  

Customer Satisfaction Is Key To What We Do

Highly recommend James and his team at Sense Data Lab. Very professional and has a wealth of knowledge on the Google Analytics and Google Tag Manager platforms. James took time to understand our organisation needs and capabilities, and provided training to our team members on using the GA platform. He also helped us troubleshoot a number of issues and worked closely with our web developers to get them fixed up. 5-star service and we look forward to continue working with James and his team!

Ray Daud

Senior Digital Producer, Childfund Australia

Sense Data Lab and James were not only a pleasure to work with but also a wealth of knowledge. James took the time to understand our business and the pain points around our reporting functions...... James went out of his way to ensure that we had a solution to our issues and that we also thoroughly understood the wealth of information that we could extrapolate. I would highly recommend Sense Data Lab and James and I look forward to continuing to work with them into the future.

Emma Jefferson

James Hardie, Brand Manager

SDL is very prompt in responding to issues, adept at explaining technical concepts in easy to understand business language, and extremely capable at implementation to drive analytical outcomes. If you are looking to enhance your Google Analytics and Google Ads capability, James and SDL are second to none.
Zane Gilbertson

GM Digital Analytics, Unikrn

Who We Are – A Small Consultancy With Big Customer Focus

We are a small consultancy with a big customer focus. Having worked with clients in various different industry verticals and in marketing and data for the past 7 years, the owner and founder, James Schmidt-Lindner, is your client facing consultant. We work together with various different Google Analytics and Google Ads specialists who also know the platform back-to-front and help support our clients.

At the heart of the consultancy is a focus on delivering value for our customers, remaining transparent and teaching them to utilise their tools effectively.

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Ready To Make a Real Change? Let’s Build this Thing Together!