Google Analytics Consulting

Setting things up and making sure data is coming through accurately and bug free as well as understanding its capabilities can be confusing and daunting.

Let us take the stress out of the process for you. We have worked on everything from strategising and implementing large scale GA 360 analytics setups to small scale tracking and audits across all industry verticals from banking, retail and insurance to health and non-profit. We will set up tracking and insights that drive insights and value for your business.


We All Agree Data Is Key To Making Effective Decisions..

The problem is that often data is either not tracking correctly, not pulling in the right information or often based on outdated and confusing tracking setups. 


Of leading marketers believe using first-party data to continuously build an understanding of what people want is critical to growth.


Inaccurate Data Issues 

At best, inaccurate data can lead to confusion and a underutilisation of the data at hand. At worst, inaccurate and broken data can lead to wrong decision making, which can have a significant impact on a your business’ success. 

It’s About Tracking & Understanding Important Conversions


Whether you are B2B, B2C or government, it’s all about tracking and understanding important customer conversion points with Google Analytics. That’s why we focus on understanding your business and your objectives first, which we use as a template for developing a Google Analytics tracking strategy.

Our Process


Step 1: Free GA Audit

​First, we will conduct an initial audit of your website, Google Analytics account. From here we can determine what needs to be tracked/fixed and implemented, and provide you with a estimate as well as suggestions. 


Step 2: Implementation & Tracking

After summarising our implementation suggestions, using tag manager, we will then implement the tracking you need to develop insights to make valuable business decisions from. 

Step 3: Insights, Testing & Training

Following implementation, we will develop easy-to-understand data visualisation dashboards using Google Data Studio and provide you with insights to help you improve your data driven decision making. Our aim here is to also help you understand how you can utilise the GA platform and find the information you need.  

Who We Are – A Small Consultancy With Big Customer Focus

We are a small consultancy with a big customer focus. Having worked with clients in various different industry verticals and in marketing and data for the past 7 years, the owner and founder, James Schmidt-Lindner, is your client facing consultant. We work together with various different Google Analytics and Google Ads specialists who also know the platform back-to-front and help support our clients.

At the heart of the company is a focus on delivering value for our customers, remaining transparent and teaching them to utilise their tools effectively.


I don't know if my Google Analytics is tracking properly, are you able to take a look?

This is pretty common, after getting background on the purpose/goals of the website, we will conduct a comprehensive audit of your Google Analytics account and provide you with a detailed document on what needs to be changed to get your best practice setup up and running.

We would like to track ecommerce transactions on our website, are you able to help?

Yes, there are several ways we can do an ecommerce implementation, one of the best ways involves us developing  instructions for your website developers to implement, which basically pushes the transaction information from your servers to the page for us to pick up with tag manager.

I know I need to use Google Analytics but I am not sure what needs to be tracked, can you help?

Yes, we often work together with our customers to help them discover how they can use their existing Google Analytics setup and analyse their website to discover any additional points that can be tracked and used to optimise user experience and conversion rates.

How much will it cost?

That depends on the work required, we provide free estimates of jobs after we scope out how long it will take us to set up. So give us a call to get your free quote!

Customer Satisfaction Is Key To What We Do

Highly recommend James and his team at Sense Data Lab. Very professional and has a wealth of knowledge on the Google Analytics and Google Tag Manager platforms. James took time to understand our organisation needs and capabilities, and provided training to our team members on using the GA platform. He also helped us troubleshoot a number of issues and worked closely with our web developers to get them fixed up. 5-star service and we look forward to continue working with James and his team!

Ray Daud

Senior Digital Producer, Childfund Australia

Sense Data Lab and James were not only a pleasure to work with but also a wealth of knowledge. James took the time to understand our business and the pain points around our reporting functions...... James went out of his way to ensure that we had a solution to our issues and that we also thoroughly understood the wealth of information that we could extrapolate. I would highly recommend Sense Data Lab and James and I look forward to continuing to work with them into the future.

Emma Jefferson

James Hardie, Brand Manager

SDL is very prompt in responding to issues, adept at explaining technical concepts in easy to understand business language, and extremely capable at implementation to drive analytical outcomes. If you are looking to enhance your Google Analytics and Google Ads capability, James and SDL are second to none.
Zane Gilbertson

GM Digital Analytics, Unikrn

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