Expert Google Analytics Consulting for GA4
From GA4 Setup to Insights—Start to Finish
Report on metrics that drive outcomes
At Sense Data Lab, we specialise in Google Analytics consulting for businesses across Australia. Whether you need help setting up GA4, fixing tracking issues, or building reports your team actually uses—we’ll make sure your analytics are clean, reliable, and aligned to your business goals.
Who We Help
Trusted Google Analytics Consulting for Australian Companies
New metrics. New opportunities.
With Google Analytics 4, the reports you used to rely on are gone. Metrics have shifted, year-on-year comparisons are trickier, and many setups are rushed or incomplete or based on outdated legacy implementations.
That’s where effective Google Analytics consulting matters.
At Sense Data Lab, we help you set up GA4 properly from event tracking and data layers to custom dashboards. No fluff, no guesswork just clean data and reporting your team can trust.
Why Choose Our Google Analytics Consulting Services?
When you hire Sense Data Lab, you don’t get a generic agency package, you get a senior Google Analytics consulting partner who works directly with your team. We’ve implemented GA4 for ASX-listed enterprises, fast-growing e-commerce brands, government departments and non-profits alike, so we know how to translate complex tracking requirements into clear business wins. Being Australian-based means you’ll speak to us in your own time zone, with no language barriers and no hand-offs to offshore account managers. In short, we treat your data like our own—clean, reliable, and ready for decision-making.
Clean, Actionable Data
No bloated setups—just meaningful events tied to your real business goals
Strategy-First Tracking
We explain what’s tracked and why—so your team actually understands it.
Talk to the Expert
No account managers, no middle man, you speak directly to the expert.
Fully Tested, No Surprises
Every event is rigurously tested QA’d before going live. No guesswork, no broken reports
Done-for-You, Start to Finish
We manage the full GA4 setup—planning, implementation, and QA—so you don’t have to. Just share your goals and we’ll handle the rest.
Local & Reliable
Based in Australia, we work with businesses across Melbourne, Sydney, Brisbane, and beyond.
Our Strategic Google Analytics Implementation
We’ve worked with businesses across Australia who come to us with the same problems:
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Broken or duplicate events
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Missing or inacurate conversions
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Unclear funnel tracking & attribtution issues
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Useless dashboards no one looks at
With our Google Analytics consulting service, we fix all of that and more. From strategy to setup to reporting, we make sure your GA4 implementation is clean, aligned to your goals, and built to drive decisions not confusion.
Here's how:
Step 1: Consultation & Discovery
Every business has different data needs. That’s why we start with a free consultation where we:
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Clarify your goals, audiences, and reporting challenges
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Identify tracking gaps and errors in your current GA4 setup
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Outline a clear path to clean, accurate, and useful data
Step 2: Strategic Audit
You can’t improve what you can’t measure. Our audit helps uncover:
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Which events and conversions are missing or misconfigured
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Where your customer journey isn’t being tracked properly
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What’s working and what needs to be fixed
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How your tracking aligns with business goals and KPIs
We’ll deliver a custom Google Analytics tracking strategy designed around your priorities not just a copy-paste template.
Step 3: Implementation & QA
Once you’re happy with the strategy, we’ll get hands-on with the setup:
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Implement clean event and conversion tracking in GA4
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Provide developer-friendly dataLayer specs to make implementation easy and scalable
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Configure tags and triggers in Google Tag Manager (GTM)
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Set up BigQuery if needed for advanced reporting
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QA every tracking point so your data is clean, accurate, and reliable from day one
Step 4: Reporting & Dashboards
You’ll get a clear, powerful reporting layer that makes your GA4 data accessible to everyone who needs it:
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A real-time dashboard built in Looker Studio or connected to BigQuery
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One-click access to key KPIs like conversions, revenue, and user behaviour
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Channel performance breakdowns and funnel visualisations
“Sense Data Lab spearheaded in-depth requirements gathering workshops with key stakeholders, provided great support and a clear plan”
James and Sense Data Lab were selected for a major reporting overhaul at Adairs and the overall experience working with him was great! He provided comprehensive proposals of work to be performed and spearheaded in-depth requirements gathering workshops with key stakeholders. He was readily contactable throughout the project and provided great support and a clear plan of the work to be performed throughout the duration of the project. I can highly recommend for other large-scale retail organisations!
Steve Mann
“Reporting is so much faster. I now have information immediately when someone asks for it”
The dashboards make my life so much easier. I don’t need to start reports myself or dig through certain pages or Google Analytics. I can just run or refresh a report. I now have information immediately when someone asks for it.
Having such clear data helps decide where we spend money and time, but also gives us insights into anything from product or customer information, user experience and where people are dropping off. So we know where to focus and what to work on.
Tia Truong
James is extremely knowledgeable and has been very helpful in getting our business setup across the Google suite. He offers outstanding, professional service and is always a pleasure to work with.
Erik Harris
James took time to understand our organisation needs and capabilities, and provided training to our team members on using the GA platform.
Highly recommend James and his team at Sense Data Lab. Very professional and has a wealth of knowledge on the Google Analytics and Google Tag Manager platforms. He also helped us troubleshoot a number of issues and worked closely with our web developers to get them fixed up. 5-star service and we look forward to continue working with James and his team!
Ray Daud
Couldn't recommend James and Sense Data Lab more highly. He has helped us take a look under the hood of our business and identify common user behaviors for GoFundMe in the Australian market to help inform where we strategically invest the resourcing of a very small team. Invaluable!
Nicole Britton
“Reporting is so much faster. I now have information immediately when someone asks for it”
We had a big mess of tags in our GA account. It made it really difficult to know which metrics we should be tracking or which tags were measuring what. After working with Sense Data Lab, our GA is set up to do proper testing. Now we know we’re finally tracking the right customer behaviour, flows and data, and we can use it to support our teams and drive business decisions.
Lateesha Serzycki
"James and the team not only helped us to clean up a lot of long-neglected Google Analytics and Google Tag Manager properties but also empowered us to more effectively leverage our data to make more meaningful, strategic business decisions."
After working with James and the team at Sense Data Lab for 12 months, I would highly recommend their services to any organisation. Sense Data Lab supported us with our Google Analytics 4 migration and have been receptive and efficient with regards to any questions or issues that we've raised. James and his team would always go above and beyond to support our organisation and always communicated using simple, laymans language when explaining technical and complex concepts which made the process so much simpler and enjoyable.
Chris Sharpe
James helped our business set up some client facing analytics dashboards, which will have a huge impact on how our clients are able to see how their online services are performing. The service was professional, friendly, timely and thorough, and we are very happy with the result. Thank you Sense Data Lab.
Michael Baggot
Making Google Analytics 4 simple to use
We help teams turn complex GA4 setups into simple, reliable reporting systems. With our expert-led Google Analytics consulting, your team gets the tools and clarity to make smarter, faster decisions—without the guesswork.
When you work with Sense Data Lab, you’ll receive:
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Strategic event and conversion recommendations tailored to your business goals
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A full measurement plan that maps every key action and interaction
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Developer-friendly dataLayer instructions to ensure clean, scalable tracking
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BigQuery setup for deep, flexible analysis at scale
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Custom dashboards that let your team explore, filter and report with ease
GA4 Touches Every Team—We Make Sure It Works for All of Them
Marketing. Product. Finance. Leadership.
Each team relies on different metrics—but they all depend on a shared source of truth.That’s why our Google Analytics consulting approach brings everyone together:
We work across departments to align tracking with business goals
We collaborate directly with devs and vendors to implement correctly
We deliver reporting that speaks each team’s language
Because analytics only works when everyone is on the same page.
Advanced Analytics & Tracking Services
From BigQuery pipelines to app and server-side tracking, Sense Data Lab helps you build a reliable analytics foundation end to end.
BigQuery + AI-Powered Insights
Turn raw data into clear answers fast.
• BigQuery export + schema
• AI-generated summaries (weekly/monthly)
• Trend detection + smart alerting
Less noise. More clarity.
Analytics Advisory & A/B Testing
Your on-call data strategist without the headcount.
• Hypothesis generation + test planning
• GA4 funnel & event analysis
• Decision-ready insights & reporting
• Tracking strategy and tagging
Insights, not just data.
Agency Support (White-Label or Direct)
Need extra hands or GA4 expertise? We’ve got you.
• Fully white-labelled or co-branded
• Audits, tagging, dashboards, advisory
• Dev-ready specs, scoped or retained
Trusted by top agencies across Australia.
Server-Side Tracking
Bypass browser limits and track with confidence.
• Server-side GTM setup
• First-party cookie strategy
• Conversion API (Meta, Google)
More data. Less disruption.
App Tracking (GA4 + Firebase)
Full visibility across web and app.
• Firebase + GA4 setup
• Screen views + event tracking
• Cross-device stitching
Track once. See it all.
Twilio Segment CDP Consultation
Make your customer data work harder.
• Strategic schema + data audit
• Clean, connected implementation
• Destination setup (CRM, ads, warehouse)
Smarter data. Better outcomes.
Some of our Projects
Common questions we hear from teams just like yours
Are you able to provide an idea of cost?
Your first consultation and analysis is free. During your consultation we’ll analyse your organisation goals, GA4 account and tracking opportunities. From there we’ll give you a set of recommendations and options for moving forward
We already have GA4 implemented but need to improve/add more can you help?
Of course, we can help at any point in the implementation. We’ll start by looking at your current GA4 account to examine what needs to be done to optimise its performance.
I know I need to use Google Analytics but I am not sure what needs to be tracked, can you help?
Yes, we often work with our clients to discover how they can optimise their existing Google Analytics set up. We’ll also analyse your website to discover any missing data points that can be tracked to maximise your user experience and conversion rates.
Do you provide flexible support?
Yes, we can work with you on an ongoing basis, using a flexible set of support hours. You can use these for anything from ad hoc implementations to reporting and insights