Sense Data Lab

A Small Consultancy With A Big Customer Focus

Who We Are


Sense Data Lab is a small digital consultancy based in Sydney, Australia, started in 2017. We specialise in Google products all the way from Google Analytics to Google Ads and Google Data Studio as well as dashboards and training.

We mainly work with SME’s, departments and enterprises in various industry verticals from non-profit, government, online gaming & esports, regulatory bodies, online education, real estate and insurance.

We assist them in building out solid measurement strategies based on not only company, but also individual staff member objectives. We don’t just “set and forget” but rather teach our customers how hey can utilise their existing platforms and data to its fullest extent through an integrated approach that empowers their staff.

Our Structure

We strive to remain flexible by pulling in our team from a group of experts who specialise in implementing Google Analytics, analysing data and developing dashboards as needed.

This approach allows us to focus on areas that are most important; strategising with our customer and gathering requirements, as well as face to face training. We are also able to scale up and down quickly depending on project size.

Director & Founder – James Schmidt-Lindner

“Having worked with various organisations and clients across all industry
verticals in digital marketing and analytics over the past 7 years, one thing started to become abundantly clear; there is a clear lack of transparency on the part of tech companies and an abundance of jargon and buzzwords.  Too often, I would see organisations and companies being left with exorbitantly priced tech platforms/implementations, only to be left scratching their heads on how to use it effectively. 

My aim with Sense Data Lab is to demystify the world of data analytics and provide tangible ways that people and companies can use their data effectively. My philosophy is very much on the side of “teach a man to fish and he will eat for the rest of his life” rather than “sell him a fish and don’t even show him how to fillet it”.

Customer Satisfaction Is Key To What We Do

Highly recommend James and his team at Sense Data Lab. Very professional and has a wealth of knowledge on the Google Analytics and Google Tag Manager platforms. James took time to understand our organisation needs and capabilities, and provided training to our team members on using the GA platform. He also helped us troubleshoot a number of issues and worked closely with our web developers to get them fixed up. 5-star service and we look forward to continue working with James and his team!

Ray Daud

Senior Digital Producer, Childfund Australia

Sense Data Lab and James were not only a pleasure to work with but also a wealth of knowledge. James took the time to understand our business and the pain points around our reporting functions...... James went out of his way to ensure that we had a solution to our issues and that we also thoroughly understood the wealth of information that we could extrapolate. I would highly recommend Sense Data Lab and James and I look forward to continuing to work with them into the future.

Emma Jefferson

James Hardie, Brand Manager

SDL is very prompt in responding to issues, adept at explaining technical concepts in easy to understand business language, and extremely capable at implementation to drive analytical outcomes. If you are looking to enhance your Google Analytics and Google Ads capability, James and SDL are second to none.
Zane Gilbertson

GM Digital Analytics, Unikrn

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