Looker Studio is an excellent tool for visualizing your GA4 data according to your preferences. Besides its visual aesthetics, it offers the flexibility of combining dimensions and metrics to view your most frequently accessed data in a single view. While linking GA4...
GA4 introduces a whole list of new features that extends its capabilities beyond the scope of Universal Analytics. Custom Reports in Universal Analytics offers several canned reports with limited capability to create reports and analysis. One of the most important...
Google Analytics For Beginners – Acquisition Report If you are at all interested in improving your website performance or even measuring and benchmarking your traffic coming from certain channels over time then this is the report for you. One of the most...
Google Analytics For Beginners – Audience Basics One of the biggest challenges I run into with clients is that often times they are unsure of how to use Google Analytics to its fullest extent to get the most value from the platform, they don’t know...
One of the major advantages of google analytics is the fact that it integrates with google advertising platforms. Not only does it allow you to easily see how your advertising strategies are driving activity and conversions across your website but it also allows you...
It can be hard for those involved on the analytics side to justify the cost of embarking on an their data driven journey, at times the organisation believes that if the tools are free then why should they pay for them? Also executives are (rightfully so) focusing on...
Even with some amazing technical implementations organisations can often fall into some common pitfalls when utilising their analytics. This is often due to several different factors which can be prevented with careful planning and adopting certain processes. ...
One of the most powerful features of google analytics is the integration of their advertising platforms. This allows you not only to combine behavioural data with advertising performance data to make hypothesis and draw conclusions but also to create segments for...
Do you want to dive deeper into analytics and gain a more fundamental understanding of how everything fits together? In order to communicate with senior stakeholders, backend developers or run your own analytics this knowledge is essential. These days the internet is...
As mentioned in a previous article having behavioural data is a great start to understanding your customer. But now that you have this data what can you actually do with it? Your Customer Most analyst or business looking at their data will ask themselves one question;...
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