Learning Analytics

​Do you want to dive deeper into analytics and gain a more fundamental understanding of how everything fits together? In order to communicate with senior stakeholders, backend developers or run your own analytics this knowledge is essential. These days the internet is...

Why Analytics?

By now you would have heard a lot of people talking about the power of data and using a data driven approach to marketing, in essence this approach is nothing new as companies have always had a data driven approach to their products and services even if this may have...

Top 5 Tips For Google Analytics

Have you ever wondered if your google analytics (GA) has been setup correctly? Here are some quick things you can look at to see if your analytics setup is up to scratch. 1. How have the views within Google Analaytics been setup?  ​ Aside from setting up your separate...