by James Schmidt-Lindner | May 23, 2019 | Google Analytics, Learning Analytics
Google Analytics For Beginners – Acquisition Report If you are at all interested in improving your website performance or even measuring and benchmarking your traffic coming from certain channels over time then this is the report for you. One of the most...
by James Schmidt-Lindner | May 10, 2019 | Analytics Strategy, Google Analytics, Learning Analytics
Google Analytics For Beginners – Audience Basics One of the biggest challenges I run into with clients is that often times they are unsure of how to use Google Analytics to its fullest extent to get the most value from the platform, they don’t know...
by James Schmidt-Lindner | Oct 7, 2018 | Google Ads/Adwords
One of the major advantages of google analytics is the fact that it integrates with google advertising platforms. Not only does it allow you to easily see how your advertising strategies are driving activity and conversions across your website but it also allows you...
by James Schmidt-Lindner | Oct 7, 2018 | Analytics Strategy
It can be hard for those involved on the analytics side to justify the cost of embarking on an their data driven journey, at times the organisation believes that if the tools are free then why should they pay for them? Also executives are (rightfully so) focusing on...
by James Schmidt-Lindner | Oct 7, 2018 | Analytics Strategy
Even with some amazing technical implementations organisations can often fall into some common pitfalls when utilising their analytics. This is often due to several different factors which can be prevented with careful planning and adopting certain processes. ...
by James Schmidt-Lindner | Oct 7, 2018 | Google Analytics
One of the most powerful features of google analytics is the integration of their advertising platforms. This allows you not only to combine behavioural data with advertising performance data to make hypothesis and draw conclusions but also to create segments for...
by James Schmidt-Lindner | Oct 7, 2018 | Learning Analytics
Do you want to dive deeper into analytics and gain a more fundamental understanding of how everything fits together? In order to communicate with senior stakeholders, backend developers or run your own analytics this knowledge is essential. These days the internet is...
by James Schmidt-Lindner | Oct 7, 2018 | Analytics Integration
As mentioned in a previous article having behavioural data is a great start to understanding your customer. But now that you have this data what can you actually do with it? Your Customer Most analyst or business looking at their data will ask themselves one question;...
by James Schmidt-Lindner | Oct 7, 2018 | Analytics Strategy
By now you would have heard a lot of people talking about the power of data and using a data driven approach to marketing, in essence this approach is nothing new as companies have always had a data driven approach to their products and services even if this may have...
by James Schmidt-Lindner | Oct 7, 2018 | Google Analytics
Have you ever wondered if your google analytics (GA) has been setup correctly? Here are some quick things you can look at to see if your analytics setup is up to scratch. 1. How have the views within Google Analaytics been setup? Aside from setting up your separate...
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