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Project: Adairs

Adairs is a leading retailer of homewares and home furnishings in Australia and New Zealand. When Adairs approached Sense Data Lab their primary goal was to upgrade both GA3 (Universal) and GA4 to ensure better tracking across their current website as well as migrate their tracking solution to their new site across AU and NZ which offered its own challenges in terms of continuity in data collection for analysis purposes.

Project: Equifax

Equifax is a leading credit bureau that provides credit scores, credit reports, and other related services to consumers and businesses. The company was looking to migrate and downgrade from GA360 to GA Free and needed help with organizing their tracking across their 20+ GA3 properties. Equifax approached Sense Data Lab to help them with this migration and to develop a comprehensive measurement strategy.

Providing clear insights for business across Australia


Customer Satisfaction Is Key To What We Do

James and the Sense Data Lab team have been amazing to work with and is instrumental to providing accurate data that help power decision making. The team is extremely friendly, knowledgeable and have the capability of thinking strategically, asking the right questions and exemplary in their detail and execution. This combination really makes working with Sense Data Lab super simple and enjoyable as they truly can help add value to business operation and reporting. Would highly recommend James and the team at Sense Data Lab to any business small or large.

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Tia Truong

B2C Marketing Manager Equifax

Have been working with James and Sense Data lab for over 12 months - supporting our digital transformation initiatives and BAU activities at Adairs. James and team have been a FABULOUS vendor to work with, and will be a continued vendor of choice to support the business. James is extremely professional, reliable and delivers to quality and time. James also goes above and beyond to support the business activities and programs of work. HIGHLY recommend Sense Data Lab.

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Leteesha Serzycki

Omnichannel Program Managers Here, Adairs

James and Sense Data Lab are a very professional outfit, providing outstanding technical solutions, reporting and insights that are returning real benefits to our business. SDL is very prompt in responding to issues, adept at explaining technical concepts in easy to understand business language, and extremely capable at implementation to drive analytical outcomes.
If you are looking to enhance your Google Analytics and Google Ads capability, James and SDL are second to none.

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Zane Gilbertson

GM Digital Analytics Unikrn
Are you able to provide an idea of cost?

Yes, we start with a free analysis and consultation looking at your website, your organisation goals and your GA3/GA4 account to provide you a set of reccomendations and an idea of options.

We already have GA4 implemented but need to improve/add more can you help?

Yes, we can start at any point in the implementation. We start by looking at your GA4 account to examine what needs to be done to get it up to scratch.

I know I need to use Google Analytics but I am not sure what needs to be tracked, can you help?

Yes, we often work together with our customers to help them discover how they can use their existing Google Analytics setup and analyse their website to discover any additional points that can be tracked and used to optimise user experience and conversion rates.

Do you provide flexible support?

Yes we work with several clients on an ongoing basis using a flexible set of support hours that can be used for everything from ad hoc implementations to reporting and insights.

Let’s Get Started

Ready To Make a Real Change? Let’s Go!