Project: Coles Liquor
Coles Liquor, encompassing Liquorland, First Choice, and Vintage Cellars, needed to fix unreliable GA4 tracking built on a shared Adobe data layer. This was affecting revenue attribution, product insights, and Google Retail Search performance.
We developed a scalable, future-proof tracking solution—decoupling GA4 from Adobe, enabling robust item list and promotion tracking, and integrating fully with Google Retail Search.
Project: Standards Australia
We implemented an integrated analytics solution across Standards Australia’s web and mobile platforms using Segment CDP and GA4. The result: unified data collection, rich user profiles, accurate eCommerce attribution, and improved visibility into subscription behavior and web reader usage.
Project: Adairs
Adairs, a leading homewares retailer in Australia and New Zealand, partnered with Sense Data Lab to upgrade from GA3 to GA4. We helped unify their tracking across AU and NZ sites to ensure consistent data collection, despite platform migration challenges.
Project: Playup & Draftstars
PlayUp and Draftstars partnered with Sense Data Lab to overhaul their analytics setup across sports betting and fantasy platforms. We implemented a full GA4 strategy to track user navigation, sign-up conversion, betting activity across multiple categories, and first deposit behavior.
The result: improved visibility into user journeys, sharper attribution insights, and a clearer picture of marketing ROI—helping their team make smarter, data-driven decisions.
Project: Equifax
Equifax, a leading credit bureau, engaged Sense Data Lab to assist with the migration from GA360 to GA4 Free. With over 20 GA3 properties in place, they needed help restructuring their tracking and implementing a comprehensive measurement strategy.
Providing clear insights for business across Australia
Customer Satisfaction Is Key To What We Do
“Sense Data Lab spearheaded in-depth requirements gathering workshops with key stakeholders, provided great support and a clear plan”
James and Sense Data Lab were selected for a major reporting overhaul at Adairs and the overall experience working with him was great! He provided comprehensive proposals of work to be performed and spearheaded in-depth requirements gathering workshops with key stakeholders. He was readily contactable throughout the project and provided great support and a clear plan of the work to be performed throughout the duration of the project. I can highly recommend for other large-scale retail organisations!
Steve Mann
“Reporting is so much faster. I now have information immediately when someone asks for it”
The dashboards make my life so much easier. I don’t need to start reports myself or dig through certain pages or Google Analytics. I can just run or refresh a report. I now have information immediately when someone asks for it.
Having such clear data helps decide where we spend money and time, but also gives us insights into anything from product or customer information, user experience and where people are dropping off. So we know where to focus and what to work on.
Tia Truong
James is extremely knowledgeable and has been very helpful in getting our business setup across the Google suite. He offers outstanding, professional service and is always a pleasure to work with.
Erik Harris
James and Sense Data Lab are a very professional outfit, providing outstanding technical solutions, reporting and insights that are returning real benefits to our business. SDL is very prompt in responding to issues, adept at explaining technical concepts in easy to understand business language, and extremely capable at implementation to drive analytical outcomes.
If you are looking to enhance your Google Analytics and Google Ads capability, James and SDL are second to none.
Zane Gilbertson
Couldn't recommend James and Sense Data Lab more highly. He has helped us take a look under the hood of our business and identify common user behaviors for GoFundMe in the Australian market to help inform where we strategically invest the resourcing of a very small team. Invaluable!
Nicole Britton
“Reporting is so much faster. I now have information immediately when someone asks for it”
We had a big mess of tags in our GA account. It made it really difficult to know which metrics we should be tracking or which tags were measuring what. After working with Sense Data Lab, our GA is set up to do proper testing. Now we know we’re finally tracking the right customer behaviour, flows and data, and we can use it to support our teams and drive business decisions.
Lateesha Serzycki
James and the team not only helped us to clean up a lot of long-neglected Google Analytics and Google Tag Manager properties but also empowered us to more effectively leverage our data to make more meaningful, strategic business decisions.
After working with James and the team at Sense Data Lab for 12 months, I would highly recommend their services to any organisation. Sense Data Lab supported us with our Google Analytics 4 migration and have been receptive and efficient with regards to any questions or issues that we've raised. James and his team would always go above and beyond to support our organisation and always communicated using simple, laymans language when explaining technical and complex concepts which made the process so much simpler and enjoyable.
Chris Sharpe
James helped our business set up some client facing analytics dashboards, which will have a huge impact on how our clients are able to see how their online services are performing. The service was professional, friendly, timely and thorough, and we are very happy with the result. Thank you Sense Data Lab.
Michael Baggot
James took time to understand our organisation needs and capabilities, and provided training to our team members on using the GA platform.
Highly recommend James and his team at Sense Data Lab. Very professional and has a wealth of knowledge on the Google Analytics and Google Tag Manager platforms. He also helped us troubleshoot a number of issues and worked closely with our web developers to get them fixed up. 5-star service and we look forward to continue working with James and his team!
Ray Daud
Are you able to provide an idea of cost?
Yes, we start with a free analysis and consultation looking at your website, your organisation goals and your GA3/GA4 account to provide you a set of reccomendations and an idea of options.
We already have GA4 implemented but need to improve/add more can you help?
Yes, we can start at any point in the implementation. We start by looking at your GA4 account to examine what needs to be done to get it up to scratch.
I know I need to use Google Analytics but I am not sure what needs to be tracked, can you help?
Yes, we often work together with our customers to help them discover how they can use their existing Google Analytics setup and analyse their website to discover any additional points that can be tracked and used to optimise user experience and conversion rates.
Do you provide flexible support?
Yes we work with several clients on an ongoing basis using a flexible set of support hours that can be used for everything from ad hoc implementations to reporting and insights.