GA4 introduces a whole list of new features that extends its capabilities beyond the scope of Universal Analytics. Custom Reports in Universal Analytics offers several canned reports with limited capability to create reports and analysis. One of the most important...
Google Analytics For Beginners – Acquisition Report If you are at all interested in improving your website performance or even measuring and benchmarking your traffic coming from certain channels over time then this is the report for you. One of the most...
Google Analytics For Beginners – Audience Basics One of the biggest challenges I run into with clients is that often times they are unsure of how to use Google Analytics to its fullest extent to get the most value from the platform, they don’t know...
One of the most powerful features of google analytics is the integration of their advertising platforms. This allows you not only to combine behavioural data with advertising performance data to make hypothesis and draw conclusions but also to create segments for...
Have you ever wondered if your google analytics (GA) has been setup correctly? Here are some quick things you can look at to see if your analytics setup is up to scratch. 1. How have the views within Google Analaytics been setup? Aside from setting up your separate...
Google Analytics is a a powerful tool to look at how your users are interacting across your site and how your digital channels are working for you. But sometimes it is useful to get a quick visual representation or a recording of what is happening across certain...
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