Google Analytics (GA4) Consulting
From GA4 Setup to Insights—Start to Finish
Report on metrics that drive outcomes
Sense Data Lab is a small Australian based consultancy that can work closely with you to help you get the most out of your Google Analytics 4 implementation.
Who We Help
Trusted by smart teams who care about clean data and clear insights.
New metrics. New opportunities.
With GA4, familiar metrics have shifted or disappeared. Year-on-year comparisons are harder. What used to just work… doesn’t anymore.
But GA4 also unlocks more flexibility, deeper insights, and better cross-device tracking if it’s set up properly.
We help businesses make sense of GA4.
From fixing tracking issues to building reports your team can actually use, we turn your data into decisions.
What Sets Us Apart
Clean, Actionable Data
No bloated setups—just meaningful events tied to your real business goals
Strategy-First Tracking
We explain what’s tracked and why—so your team actually understands it.
Talk to the Expert
No account managers, no middle man, you speak directly to the expert.
Fully Tested, No Surprises
Every event is rigurously tested QA’d before going live. No guesswork, no broken reports
Done-for-You, Start to Finish
We manage the full GA4 setup—planning, implementation, and QA—so you don’t have to. Just share your goals and we’ll handle the rest.
Local & Reliable
Based in Australia, we’re a registered business you can actually talk to when you need support.
We’ll make GA4 work for your company
We’ve seen too many businesses run GA4 with:
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Broken or duplicate events
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Missing conversions
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Unclear funnel tracking
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Useless dashboards no one looks at
We partner with you to fix that. From strategy to setup to implementation, we make sure your GA4 is clean, aligned to your goals, and built for insights — not confusion.
Here's how:
The consultation
Every business has unique tracking and measurement needs. That’s why we start with a free consultation and analysis. Your consultation will uncover:
- Your priorities, challenges and business objectives for GA4
- The issues holding back your current setup, so you know what needs to be fixed
- New tracking metrics that fit your goals and objectives
The strategic audit
Data is only useful if you’re tracking the right metrics for your business. Once you decide to access the full power of your analytics, we’ll conduct a strategic audit. As part of your audit, we’ll:
- Review all tracking points and identify missing metrics
- Research your customer journey, so you know how they’re using
your site - Measure your overall site performance and identify new opportunities
- Lock in your business goals so you’ll always be working towards the
right KPIs - Recommend a customised, strategy-led tracking and measurement
plan
Setup and testing
Once your measurement plan is in place, it’s time to get you set up. While you focus on what you do best, we’ll:
- Implement your GA4 account according to best practice and your business goals
- Create a set of Datalayer instructions with all the code your devs need, including how to structure the data and how to fix things if they break
- Set up the right tracking tags in Tag Manager and remove the tags you don’t need
- Set up your BigQuery database so you can break down large amounts of data into granular detail
- Test your setup to make sure everything is sending as it should, for clean, reliable insights
The custom dashboard
Now that your analytics are set up, tested and data can flow in cleanly, we’ll give you the tools to analyse it easily and effectively. You custom dashboard includes:
- A full 360 vision across all the key metrics and KPIs in your business
- One-click access to critical data like conversions, revenue and products bought
- Fast and simple channel-based reporting
- Data and reporting that’s customised to your unique measurement goals
“Sense Data Lab spearheaded in-depth requirements gathering workshops with key stakeholders, provided great support and a clear plan”
James and Sense Data Lab were selected for a major reporting overhaul at Adairs and the overall experience working with him was great! He provided comprehensive proposals of work to be performed and spearheaded in-depth requirements gathering workshops with key stakeholders. He was readily contactable throughout the project and provided great support and a clear plan of the work to be performed throughout the duration of the project. I can highly recommend for other large-scale retail organisations!
Steve Mann
“Reporting is so much faster. I now have information immediately when someone asks for it”
The dashboards make my life so much easier. I don’t need to start reports myself or dig through certain pages or Google Analytics. I can just run or refresh a report. I now have information immediately when someone asks for it.
Having such clear data helps decide where we spend money and time, but also gives us insights into anything from product or customer information, user experience and where people are dropping off. So we know where to focus and what to work on.
Tia Truong
James is extremely knowledgeable and has been very helpful in getting our business setup across the Google suite. He offers outstanding, professional service and is always a pleasure to work with.
Erik Harris
James took time to understand our organisation needs and capabilities, and provided training to our team members on using the GA platform.
Highly recommend James and his team at Sense Data Lab. Very professional and has a wealth of knowledge on the Google Analytics and Google Tag Manager platforms. He also helped us troubleshoot a number of issues and worked closely with our web developers to get them fixed up. 5-star service and we look forward to continue working with James and his team!
Ray Daud
Couldn't recommend James and Sense Data Lab more highly. He has helped us take a look under the hood of our business and identify common user behaviors for GoFundMe in the Australian market to help inform where we strategically invest the resourcing of a very small team. Invaluable!
Nicole Britton
“Reporting is so much faster. I now have information immediately when someone asks for it”
We had a big mess of tags in our GA account. It made it really difficult to know which metrics we should be tracking or which tags were measuring what. After working with Sense Data Lab, our GA is set up to do proper testing. Now we know we’re finally tracking the right customer behaviour, flows and data, and we can use it to support our teams and drive business decisions.
Lateesha Serzycki
"James and the team not only helped us to clean up a lot of long-neglected Google Analytics and Google Tag Manager properties but also empowered us to more effectively leverage our data to make more meaningful, strategic business decisions."
After working with James and the team at Sense Data Lab for 12 months, I would highly recommend their services to any organisation. Sense Data Lab supported us with our Google Analytics 4 migration and have been receptive and efficient with regards to any questions or issues that we've raised. James and his team would always go above and beyond to support our organisation and always communicated using simple, laymans language when explaining technical and complex concepts which made the process so much simpler and enjoyable.
Chris Sharpe
James helped our business set up some client facing analytics dashboards, which will have a huge impact on how our clients are able to see how their online services are performing. The service was professional, friendly, timely and thorough, and we are very happy with the result. Thank you Sense Data Lab.
Michael Baggot
Some of our Projects
Making GA4 simple to use
You’ll feel empowered to explore your data, ask deeper questions, and make informed, strategic decisions with easily accessible roadmaps and instructions. When you work with us, you get:
- Expert recommendations for strategic data measurements that match your KPIs
- A master plan document that allows you to understand and investigate the tracking across your site
- Clear Datalayer instructions that allows your devs to easily structure the data and fix issues as they arise
- BigQuery database setup, so you can easily break down and investigate large amounts of data in granular detail
- A customised dashboard that lets you quickly access your data and generate relevant reports in the click of a button
There’s no “I” in GA4
You’ve got dedicated teams working in different areas of the business. And these areas all need to be measured.
We’ll collaborate with relevant teams and external vendors to make sure you’re effectively measuring the right metrics to push your business forward.
“What if I don’t get it?”
….and other frequently asked questions
Are you able to provide an idea of cost?
Your first consultation and analysis is free. During your consultation we’ll analyse your organisation goals, GA4 account and tracking opportunities. From there we’ll give you a set of recommendations and options for moving forward
We already have GA4 implemented but need to improve/add more can you help?
Of course, we can help at any point in the implementation. We’ll start by looking at your current GA4 account to examine what needs to be done to optimise its performance.
I know I need to use Google Analytics but I am not sure what needs to be tracked, can you help?
Yes, we often work with our clients to discover how they can optimise their existing Google Analytics set up. We’ll also analyse your website to discover any missing data points that can be tracked to maximise your user experience and conversion rates.
Do you provide flexible support?
Yes, we can work with you on an ongoing basis, using a flexible set of support hours. You can use these for anything from ad hoc implementations to reporting and insights