Sense Data Lab, A Data Consultancy, Sydney, Australia

Helping Business Exceed Customer Expectations Through Data

Sense Data Lab is a consultancy based in Sydney that specialises in helping companies use their data to not only provide a better understanding of who their customers are, but also to help them deliver a superior experience through testing and optimisation. From Web interactions all the way through to offline data we seek to uncover blind spots and help our clients build out data strategies to reach their objectives.

Understanding Your Business

Through our initial consultation and analysis of data from various platforms  we will devise a concise strategy and a set of recommendations which we will execute to deliver you results.

Tracking & Reporting

Clean and accurate data is central to any digital strategy. We will ensure all  important interaction and conversion points are tracked and that the data we use to provide insights and to measure and optimise your google ads campaigns is accurate.


More Results & Higher Conversion Rates

Our data strategy is tailored for your business to deliver you results as well as insights into your customers and their behaviour.

Solving Your Analytics Issues To Drive Conversions

Using data and analytics we will track the customer journey from start to finish, giving you complete visibility of what Is happening across your site and offline channels. From Here we will be able to test and optimise to improve your user experience to increase your conversion rates.

Popular Services

Google Ads

We take a data driven approach to optimising your Google Ads (formerly Adwords) campaigns. Using your online data and conversion tracking  as well as other digital research platforms to deliver you high quality leads, higher conversion rates and traffic.

Google Analytics

Need to understand more about your users and how they are interacting with your digital channels? We specialise in Google Analytics, Google Tag Manager and its surrounding products we can track, audit, debug and provide insights and support for your business.

Google Analytics

We are all about up-skilling our clients to help them understand how they can better utilise  data to to drive conversions using the google stack of products. From 1 on 1 sessions to group training we can tailor  training program based on your needs.


Sound Good? Get in touch today to find out how we can help you develop an effective data strategy

We are based in Sydney but we can arrange implementations and consultations remotely

Core Values



From start to finish we believe that interactions with customers should remain transparent to give our clients piece of mind and build a foundation of trust.



We believe every solution we implement should deliver value to our customers by solving complex business problems using impactful data that is highly relevant for decision making.



Innovation is essential for success, taking a flexible approach we aim to help our customers remain ahead of the curve, be that with data, platforms and/or strategy.


We specialise in all Google products from Google Adwords to Data Studio,  to Optimize and Tag Manager.

Our Happy Customers

We have experience across various different industry verticals from government to online gaming to agency and real estate so whatever your business needs we can assist!

World Animal Protection