A Small Consultancy With A Big Customer Focus

Google Analytics Experts

Data can be confusing, thats why our focus is on helping companies from small businesses up to large enterprise and government departments better understand how they utilise their Google Analytics platform and make more informed data driven decisions.

We Specialise In

Google Analytics

Google Tag Manager

Google Data Studio

Google ads

Google Big Query

Clean, Relevant GA Data Is Key

Having outdated, incomplete and irrelevant GA data can at best lead to confusion and  at worst lead to lost revenue and wasted ad spend. That’s why we ensure that we not only audit GA accounts, but we also do a full analysis of marketing objectives and key conversion points on websites to ensure KPI’s and goals are aligned through a measurement strategy.

We Speak Plain English

From tracking apps & websites to training on Google Analytics and Tag Manager to reporting and data visualisations, we DON’T bombard our clients with Jargon and confusing keywords. Out mission is to help businesses better understand how they can use their Google Analytics data to make decisions that not only increase conversion rates but also their understanding of their customers and digital channel performance


We’ve Got You Covered

Google Analytics Consulting

From small scale audits and implementations, to enterprise level datalayer implementations and ecommerce implementations we can assist.

Google Analytics Training

Does your team need training in Google Analytics or Google Tag Manager? We can create a customised training plan for you to up your team’s skills.

Dashboards & Reporting

From Google Big Query to Google Data Studio or even simple GA dashboards, we can make sure you have the data you need to make informed data driven decisions.

Who We’ve Worked With

From government to health to online gaming and non-profit organisations, we have worked with a variety of happy clients and industries to ensure they get the most from their GA Data. 

    Customer Satisfaction Is Key To What We Do

    Highly recommend James and his team at Sense Data Lab. Very professional and has a wealth of knowledge on the Google Analytics and Google Tag Manager platforms. James took time to understand our organisation needs and capabilities, and provided training to our team members on using the GA platform. He also helped us troubleshoot a number of issues and worked closely with our web developers to get them fixed up. 5-star service and we look forward to continue working with James and his team!

    Ray Daud

    Senior Digital Producer, Childfund Australia

    Sense Data Lab and James were not only a pleasure to work with but also a wealth of knowledge. James took the time to understand our business and the pain points around our reporting functions...... James went out of his way to ensure that we had a solution to our issues and that we also thoroughly understood the wealth of information that we could extrapolate. I would highly recommend Sense Data Lab and James and I look forward to continuing to work with them into the future.

    Emma Jefferson

    James Hardie, Brand Manager

    SDL is very prompt in responding to issues, adept at explaining technical concepts in easy to understand business language, and extremely capable at implementation to drive analytical outcomes. If you are looking to enhance your Google Analytics and Google Ads capability, James and SDL are second to none.
    Zane Gilbertson

    GM Digital Analytics, Unikrn

    Let’s Get Started

    Ready To Make a Real Change? Let’s Build this Thing Together!