What The Hell Are Tracking Tags?

You may have heard people discussing how they need to “tag up” certain parts of a website though beyond figuring out that this refers to some form of tracking understanding how it all works can be confusing, particularly when you a being bombarded with technical...

How to Implement Hotjar Using GTM

Google Analytics is a a powerful tool to look at how your users are interacting across your site and how your digital channels are working for you. But  sometimes it is useful to get a quick visual representation or a recording of what is happening across certain...