Have you ever wondered if your google analytics (GA) has been setup correctly? Here are some quick things you can look at to see if your analytics setup is up to scratch. 1. How have the views within Google Analaytics been setup? Aside from setting up your separate...
In 2015 2.5 quintillion bytes data was being generated on a daily basis and this number has probably increased since then (vcloudnews) Internet is becoming faster, humans are using more devices and marketers these days have access to an unprecedented amount of data....
You may have heard people discussing how they need to “tag up” certain parts of a website though beyond figuring out that this refers to some form of tracking understanding how it all works can be confusing, particularly when you a being bombarded with technical...
Google Analytics is a a powerful tool to look at how your users are interacting across your site and how your digital channels are working for you. But sometimes it is useful to get a quick visual representation or a recording of what is happening across certain...
You have probably heard the term data layer several times when you are looking to explore analytics implementation options for your website. Whilst the term is often used I found that it’s never explained in a way that is understandable to a marketer, often...
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