One of the most powerful features of google analytics is the integration of their advertising platforms. This allows you not only to combine behavioural data with advertising performance data to make hypothesis and draw conclusions but also to create segments for...
Do you want to dive deeper into analytics and gain a more fundamental understanding of how everything fits together? In order to communicate with senior stakeholders, backend developers or run your own analytics this knowledge is essential. These days the internet is...
As mentioned in a previous article having behavioural data is a great start to understanding your customer. But now that you have this data what can you actually do with it? Your Customer Most analyst or business looking at their data will ask themselves one question;...
By now you would have heard a lot of people talking about the power of data and using a data driven approach to marketing, in essence this approach is nothing new as companies have always had a data driven approach to their products and services even if this may have...
Have you ever wondered if your google analytics (GA) has been setup correctly? Here are some quick things you can look at to see if your analytics setup is up to scratch. 1. How have the views within Google Analaytics been setup? Aside from setting up your separate...
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