As mentioned in a previous article having behavioural data is a great start to understanding your customer. But now that you have this data what can you actually do with it? Your Customer Most analyst or business looking at their data will ask themselves one question;...
By now you would have heard a lot of people talking about the power of data and using a data driven approach to marketing, in essence this approach is nothing new as companies have always had a data driven approach to their products and services even if this may have...
Have you ever wondered if your google analytics (GA) has been setup correctly? Here are some quick things you can look at to see if your analytics setup is up to scratch. 1. How have the views within Google Analaytics been setup? Aside from setting up your separate...
In 2015 2.5 quintillion bytes data was being generated on a daily basis and this number has probably increased since then (vcloudnews) Internet is becoming faster, humans are using more devices and marketers these days have access to an unprecedented amount of data....
You may have heard people discussing how they need to “tag up” certain parts of a website though beyond figuring out that this refers to some form of tracking understanding how it all works can be confusing, particularly when you a being bombarded with technical...
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