GOOGLE ANALYTICS CONSULTING
MAKE BETTER DECISIONS WITH GA DATA YOU CAN TRUST
Providing clear insights for business across Australia
Data you can understand
(Translated by us)
When you can clearly see how users are behaving across your site, you can double down on what’s working. Fix what isn’t. And explain each decision to internal stakeholders with clean data to back it up.
We’ll partner with you to:
Accurate decisions need accurate data. From strategy, to set up, to reporting, we make Google Analytics make sense for you. So you can take bigger steps, faster.
“We’re finally tracking the right customer behaviour, flows and data”
"We had a big mess of tags in our GA account. It made it really difficult to know which metrics we should be tracking or which tags were measuring what. After working with Sense Data Lab, our GA is set up to do proper testing. Now we know we’re finally tracking the right customer behaviour, flows and data, and we can use it to support our teams and drive business decisions."
Lateesha Serzycki
“Reporting is so much faster. I now have information immediately when someone asks for it”
The dashboards make my life so much easier. I don’t need to start reports myself or dig through certain pages or Google Analytics. I can just run or refresh a report. I now have information immediately when someone asks for it.
Having such clear data helps decide where we spend money and time, but also gives us insights into anything from product or customer information, user experience and where people are dropping off. So we know where to focus and what to work on.
Tia Truong
Get expert help to track the metrics that matter
Your Google Analytics setup should give you critical insights that drive outcomes for your company or organisation. If you’re struggling to get understand what’s actually working, we can help.
We’ll unlock your data so you can:
Understand and optimise customer behaviour
Through having a clean GA4 setup that is geared towards your kpi’s we can track the interactions that matter most to you and your customers.
Explore new, high-potential areas to test and measure
More targeted tracking means we can identify potential areas for improvement across your site and develop hypothesis for resolving customer pain points.
Make consistent, data-driven decisions
Having the right data means you can make data driven decisions based on whats actually happening across the site rather than just gut feel.
Some of our Projects
What Sets Us Apart
Clean, Actionable Data
No bloated setups—just meaningful events tied to your real business goals
Strategy-First Tracking
We explain what’s tracked and why—so your team actually understands it.
Talk to the Expert
No account managers, no middle man, you speak directly to the expert.
Fully Tested, No Surprises
Every event is rigurously tested QA’d before going live. No guesswork, no broken reports
Done-for-You, Start to Finish
We manage the full GA4 setup—planning, implementation, and QA—so you don’t have to. Just share your goals and we’ll handle the rest.
Local & Reliable
Based in Australia, we’re a registered business you can actually talk to when you need support.
You don’t have to be a data scientist to understand your GA account
Our mission is to make Google Analytics simple, accessible and jargon-free.
We’ll implement a Google Analytics setup tailored to your needs and give you the roadmap to understand each event. So you can effectively analyse your customer behaviour and marketing performance, without the confusion.
Need Deeper Support?
Google Analytics 4 Consulting
Needing to migrate to GA4 or completely setup your GA4 property from scratch? We can help strategise, implement and develop side by side accurate GA4 reporting for you.
Segment CDP Consulting
From seamless data integration to comprehensive customer insights, our Segment CDP consulting services ensure you harness the full potential of your data.
Advanced Analytics & Tracking Services
From BigQuery pipelines to app and server-side tracking, Sense Data Lab helps you build a reliable analytics foundation end to end.
BigQuery + AI-Powered Insights
Turn raw data into clear answers fast.
• BigQuery export + schema
• AI-generated summaries (weekly/monthly)
• Trend detection + smart alerting
Less noise. More clarity.
Analytics Advisory & A/B Testing
Your on-call data strategist without the headcount.
• Hypothesis generation + test planning
• GA4 funnel & event analysis
• Decision-ready insights & reporting
• Tracking strategy and tagging
Insights, not just data.
Agency Support (White-Label or Direct)
Need extra hands or GA4 expertise? We’ve got you.
• Fully white-labelled or co-branded
• Audits, tagging, dashboards, advisory
• Dev-ready specs, scoped or retained
Trusted by top agencies across Australia.
Server-Side Tracking
Bypass browser limits and track with confidence.
• Server-side GTM setup
• First-party cookie strategy
• Conversion API (Meta, Google)
More data. Less disruption.
App Tracking (GA4 + Firebase)
Full visibility across web and app.
• Firebase + GA4 setup
• Screen views + event tracking
• Cross-device stitching
Track once. See it all.
Twilio Segment CDP Consultation
Make your customer data work harder.
• Strategic schema + data audit
• Clean, connected implementation
• Destination setup (CRM, ads, warehouse)
Smarter data. Better outcomes.
Ready to tap the potential of your Google Analytics data?
Leverage powerful insights across your Google Analytics ecosystem with expert support.