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project:

Standards australia

Background

 

Standards Australia plays a critical role in supporting Australian industry through internationally aligned standards across construction, manufacturing, sustainability, and more. Their digital platforms — including a web store and mobile app — are essential for professionals to access and engage with these standards.

Sense Data Lab designed and implemented an integrated analytics framework using Segment CDP and Google Analytics 4 (GA4):

  • Dual Platform Integration: Consistent tracking across web and mobile app with user ID stitching for cross-device insights

  • Full-Funnel eCommerce Tracking: From product views and cart actions to purchases and checkout steps

  • Rich User Profiles: Captured company size, role, and industry via Segment identify calls for deep segmentation and personalization

  • Web Reader & Subscription Tracking: Tracked how users engaged with standards, including subscription payment behavior

  • Internal Search & Promotion Tracking: Measured search terms, interactions, and promotion performance

  • Custom Dimensions: Captured product formats (e.g. web reader, PDF) and license types for granular product analysis

  • Multi-Destination Data Flow: Configured Segment to send data to GA4, Google Ads, and other tools for activation

  • Error Tracking: Logged events like login or payment failures to improve reliability and user experience

    Results

      • Unified Data Across Platforms: Clear user journey visibility across devices

      • Improved eCommerce Attribution: Better understanding of what drives conversions and ROI

      • Smarter Segmentation: Personalized experiences enabled through richer customer profiles

      • Data-Driven Retention: Subscription trend analysis to drive upsell and retention strategies

      • Search & Promo Optimization: Insight into what users are looking for and what engages them

      • Actionable Dashboards: Custom reporting and visualization to guide internal teams including direct integration with Big Query to circumvent api token limits

      • Future-Ready Infrastructure: Scalable tracking setup for long-term use

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