Google Analytics Training

Rapidly improving technology has changed the industry. Data is abundant and competition is fierce. As marketers, it has become essential to understand how to use data to improve digital channel performance and understand your customers. That’s why we have developed our customised Google Analytics Training program.


Data Can Be Confusing..

… metrics, dimensions, bounce rate, conversion rate, return vs new users. Without understanding what these metrics are measuring and how to read them, analytics can turn into a confusing headache.


75% of marketers say the biggest barrier to using data insights is a lack of education and training on data and analytics.


Google Analytics can be powerful..when used correctly

Google Analytics is a powerful tool when used correctly. The problem is that it can be hard to understand how to use it effectively, customers often find:


  • Google Analytics goals don’t make sense
  • They don’t know what, is tracking 
  • They do not understand what the data is telling them (is it good or bad?)
  • The implementation has been done by someone a long time ago and the data is confusing

 As with anything, the first step to using data effectively is to understand how to use it properly.

Our Training Is Customised


The training is fully customised and based around you and your team’s experience level and your Google Analytics account.
We make sure that all clients walk away with actionable data and improvements that can be made to improve the conversion rates & their Google Analytics account.

Download Our GA Training Overview

Do you offer remote video training?

Absolutely, we offer customised remote video training on any video training platform that you prefer.

How many people can participate in the training?

Usually a group of up to 5 people provides the best experience, however we can arrange larger training sessions if necessary.

Can we customise our training based on experience level?

Absolutely! just get in touch and I will tailor the training session around your learning objectives and experience.

Who is this training for?

Any business professional or teams that are  looking to up-skill themselves in GA or any of the related platforms. We cover anything from beginner through to intermediate and advanced concepts.

Where are you based?

We are based in Sydney, however I can travel interstate or conduct training via video.

Who will be running the training?

James Schmidt-Lindner, the owner and founder will be running the training

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Custom Satisfaction Is Key To What We Do

Highly recommend Sense Data Lab for your in-house Google training needs. James took the time to review our website, making the Google Analytics training tailored to our needs. He made recommendations for improving our site tagging, and setting specific goals, a fantastic result for us.
Jacqueline keenan

Strategic Marketing Manager, State Super Fund

Couldn’t recommend James and Sense Data Lab more highly. He has helped us take a look under the hood of our business and identify common user behaviors for GoFundMe in the Australian market to help inform where we strategically invest the resourcing of a very small team. Invaluable!

Nicola Britton

GoFundMe, Country Manager

SDL is very prompt in responding to issues, adept at explaining technical concepts in easy to understand business language, and extremely capable at implementation to drive analytical outcomes. If you are looking to enhance your Google Analytics and Google Ads capability, James and SDL are second to none.
Zane Gilbertson

GM Digital Analytics, Unikrn

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