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Google Analytics Training
Understanding how to use data from Google Analytics can be difficult particularly if you have a limited understanding of how to use the platform.
We love to help our clients get a better understanding of how to use their data more effectively. Through our Google Analytics training program we can work together with you to come up with a customised plan covering everything from beginner all the way through to advanced analytics concepts across the Google Analytics Platform and its surrounding products. We offer on site face to face training or we can conduct training sessions right here in our offices in Martin Place, Sydney.
FACE TO FACE TRAINING
All training sessions can be covered face to face on site or via video calls and live screencasts.
CUSTOMISED OR PACKAGE
Depending on what you want to cover we can customise training packages or design the session around what you want to learn.
RELEVANT TRAINING
The training sessions are based around you and your business, we will run through live examples of your reporting & tracking.
Our training can be tailored to you and your teams experience level or we can break the training down into various components to make sure you build your knowledge of Google Analytics and it’s surrounding products from a solid foundation. We can conduct on site 1 on 1 training, sessions for larger groups or provide remote video training. Below is an outline of some of the topics that can be covered in our training sessions.
Google Data Studio Training
- Providing training on how to navigate data studio
- Pulling in data from various sources including Adwords and GA
- Visualisations & dashboards as well as how to display the data so that it makes sense
- Basic Regex, using filters, custom metrics and pulling in segments
Google Analytics Training
- Google Analytics basics how to navigate reports and making sure your account is setup correctly
- What different metrics and dimensions actually mean
- Doing basic QA and understanding how goals, events and filters work and how they relate to your business KPI’s & objectives
- Segmentation and how to create and analyse different audience behaviours
- Analysing campaign performance and looking at optimising based on audience behaviours
- Building out and exporting audiences for remarketing purposes
- Building out reporting dashboards and providing detailed, actionable insight and advanced analytics concepts
Google Tag Manager And Optimize Training
- How GTM works and basic platform navigation
- Differences between implementations (standard and datalayer)
- Basic tagging from event to pageview tracking including how to implement third party advertising tags
- QA’ing and testing your tags to make sure data is flowing through correctly
- Running A/B tests using Google Optimize and how to integrate Google Analytics
- Advanced tracking concepts and integrations with other platforms
Sense Data Lab have provided our Agency with solid B2B SEM strategy and support since commencing our engagement. In a competitive market, it's important to choose a partner who not only gets you noticed and delivers on leads, but who seeks to understand your business, objectives and audiences. We recommend tapping in to the knowledge of James and his team if you want results, a true partner and excellent outcomes for your business.
Angela Conn
Marketing Consultant
James is great to work with, very knowledgable about analytics and explains complex subjects in a very easy way to digest. We've worked with Sense Data Lab for a couple of years and can't recommend them highly enough.
Mike Dogdson
Head Of Operations Australia
Highly recommend James and his team at Sense Data Lab. Very professional and has a wealth of knowledge on the Google Analytics and Google Tag Manager platforms. James took time to understand our organisation needs and capabilities, and provided training to our team members on using the GA platform. He also helped us troubleshoot a number of issues and worked closely with our web developers to get them fixed up. 5-star service and we look forward to continue working with James and his team!
Ray Daud
Digital Producer
James took the time to understand our business and the pain points around our reporting functions. James provided us with an integrated reporting dashboard that pulled information from various sources, into one place, that was easy to access and understand. He was also able to give a full review of the site and recommendations on improvements to assist with driving traffic and conversions. James went out of his way to ensure that we had a solution to our issues and that we also thoroughly understood the wealth of information that we could extrapolate. I would highly recommend Sense Data Lab and James and I look forward to continuing to work with them into the future.
Emma Jefferson
Brand Manager
James and Sense Data Lab are a very professional outfit, providing outstanding technical solutions, reporting and insights that are returning real benefits to our business. SDL is very prompt in responding to issues, adept at explaining technical concepts in easy to understand business language, and extremely capable at implementation to drive analytical outcomes. If you are looking to enhance your Google Analytics and Google Ads capability, James and SDL are second to none.
Zane Gilbertson
GM Data & Analytics
Sense Data Lab went above and beyond to deliver the project and to help answer any questions and I would recommend them to anyone looking for assistance with their Google Analytics platform.
Jenny Perrier
Digital Marketing Manager
James took me through Google Analytics and Google Tag Manager training in a one-day training program. Everything was customised to our organisation, which made it super easy to understand in relation to my specific work with GA and GTM and provided me with specific and hands-on recommendations for us. It was such a pleasure working with James, he made sure there was plenty of room for asking all the questions I needed to fully understand all the information. I would highly recommend Sense Lab to anyone who needs an expert in GA and GTM!
Louise Peterson
Digital Marketing Coordinator
Highly recommend James and his team at Sense Data Lab - James took the time to understand our business model and help us navigate through the Google Analytics platform to make better business decisions. 5 stars!
Tracey Thompson
Digital Marketing Coordinator
Couldn't recommend James and Sense Data Lab more highly. He has helped us take a look under the hood of our business and identify common user behaviors for GoFundMe in the Australian market to help inform where we strategically invest the resourcing of a very small team. Invaluable!
Nicola Britton
Regional Manager
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