Google Ads


Want to grow your business online using Google search, display or Youtube advertising? We provide ground up Google Ads services for small to SME businesses in any industry vertical. Our expertise in data allows us to closely monitor, optimise and report on campaign performance using your Google Analytics platform.

We've Worked With Companies Of All Sizes

We Develop Data Driven Strategies

Data is key to everything we do. We will develop data driven media strategies by analysing a combination of first party analytics data, trends, keyword and competitive research data. From this and best practices, we develop proven data driven recipes that drive conversions.

We Ensure All Important Conversion Points Are Tracked


Using Google Analytics and Google Tag Manager we develop measurement strategies we ensure that all your important conversion points on your website and mobile application are tracked so we can utilise them for Google Ads performance optimisation.

We Use Your Data To Optimisation Conversion Rates 

The old saying rings true with advertising; “you can lead a horse to water but you cannot make it drink”. Using Google Analytics a, Google Tag Manager and qualitative feedback and data collection tools, we ensure that all your important conversion points on your website and mobile application are tracked so we can utilise them for Google Ads performance optimisation as well as increase the conversion rate across your pages.

Who We Are – A Small Consultancy With Big Customer Focus

We are a small consultancy with a big customer focus. Having worked with clients in various different industry verticals and in marketing and data for the past 7 years, the owner and founder James Schmidt-Lindner, is your client facing consultant. We work together with various different Google Analytics and Google Ads specialists who also know the platform back-to-front and help support our clients.

At the heart of the company is a focus on delivering value for our customers, remaining transparent and teaching them to utilise their tools effectively.



The Process


Step 1: Website, Keyword and Competitor Research

It all starts with research into your business and competitors to develop a digital strategy.


Step 2: Implementation of tracking, feedback tools and campaigns.

Using Tag Manager, we will implement the tracking you need to develop insights to make valuable business decisions from. 

Step 3: Insights, Testing & Optimisation

Following implementation, we will develop easy-to-understand data visualisation dashboards using the Google Stack and provide you with insights to help you improve your data driven decision making. Our aim here is to also help you understand how you can utilise the GA platform and find the information you need.  

Suggest A Time To Catch Up For A Free Consultation

Custom Satisfaction Is Key To What We Do

Sense Data Lab is helping improve metrics across our website. We meet every couple of weeks to go through Analytics and make improvements to the site and running of ad spend. Implementing their recommendations has helped increase ROI and revenue, upping conversion rates. We have seen improved user engagement, and increased traffic from across our digital platforms. An excellent service.
Dan Down

Content Producer , Wilderness Society

Couldn’t recommend James and Sense Data Lab more highly. He has helped us take a look under the hood of our business and identify common user behaviors for GoFundMe in the Australian market to help inform where we strategically invest the resourcing of a very small team. Invaluable!

Nicola Britton

GoFundMe, Country Manager

SDL is very prompt in responding to issues, adept at explaining technical concepts in easy to understand business language, and extremely capable at implementation to drive analytical outcomes. If you are looking to enhance your Google Analytics and Google Ads capability, James and SDL are second to none.
Zane Gilbertson

GM Digital Analytics, Unikrn

Let’s Get Started

Ready To Make a Real Change? Let’s Do It Together!