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Google Ads Consulting
Whether you are already established and looking for campaign management or you are looking to start out in the digital advertising space we can devise and manage a winning digital strategy for you.
STRATEGY & RESEARCH
It all starts with research into your business and competitors to develop a digital strategy.
IMPLEMENTATION & TRACKING
After consultation we will implement campaign strategy and make sure we are tracking conversions.
Using data gathered through your Google Analytics platform we will optimise your campaigns.
WE USE THE FULL GOOGLE STACK TO ADVERTISE YOUR BUSINESS, SERVICES OR PRODUCTS
Google Search Advertising
The search component of Google Ads (formerly Adwords) is by far its most powerful and profitable. Targeting users who are searching google allows you not only to get direct insight into user intent by seeing what they searched prior to clicking on your ad and converting but it also gives you the opportunity to put your website and offering in front of people who are in the final stage in their decision making process, in essence highly targeted traffic!
Setting up and managing these search campaigns can be quite complex so let us do the hard work for you.
Google Display Advertising
Google display ads are a creative, cost effective way to get your message in front of people who are in the consideration phase, they are not as far down the line in making a purchasing decision as with search but will be exposed to your messages during the early stages so when the time comes you will be part of the set of companies that they will think of also known as the consideration set.
You can also remarket to users who have already been on your website to view your products or services using display advertising which studies have double the conversion rate!
Youtube advertising can get your message in front of an engaged audience in a targeted way, be it 5, 15 or 30 second or longer ads you can get vast reach for an affordable rate even specifying device, location demographic, interest and what kind of videos you would like to show up for.
Custom Campaign Landing Pages
Landing pages can be an effective way to convert your leads and prospects, it gives them a succinct and easy to understand page for one product or service offering. On top of that creating landing pages allows you to A/B test to figure out which messaging works best to convert your prospects.
We can create some stunning landing pages that will drive conversion rates up for your customers.