It can be hard for those involved on the analytics side to justify the cost of embarking on an their data driven journey, at times the organisation believes that if the tools are free then why should they pay for them? Also executives are (rightfully so) focusing on...
Even with some amazing technical implementations organisations can often fall into some common pitfalls when utilising their analytics. This is often due to several different factors which can be prevented with careful planning and adopting certain processes. ...
Do you want to dive deeper into analytics and gain a more fundamental understanding of how everything fits together? In order to communicate with senior stakeholders, backend developers or run your own analytics this knowledge is essential. These days the internet is...
As mentioned in a previous article having behavioural data is a great start to understanding your customer. But now that you have this data what can you actually do with it? Your Customer Most analyst or business looking at their data will ask themselves one question;...
By now you would have heard a lot of people talking about the power of data and using a data driven approach to marketing, in essence this approach is nothing new as companies have always had a data driven approach to their products and services even if this may have...
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