GA4 introduces a whole list of new features that extends its capabilities beyond the scope of Universal Analytics. Custom Reports in Universal Analytics offers several canned reports with limited capability to create reports and analysis. One of the most important...
Google Analytics For Beginners – Acquisition Report If you are at all interested in improving your website performance or even measuring and benchmarking your traffic coming from certain channels over time then this is the report for you. One of the most...
It can be hard for those involved on the analytics side to justify the cost of embarking on an their data driven journey, at times the organisation believes that if the tools are free then why should they pay for them? Also executives are (rightfully so) focusing on...
One of the most powerful features of google analytics is the integration of their advertising platforms. This allows you not only to combine behavioural data with advertising performance data to make hypothesis and draw conclusions but also to create segments for...
Do you want to dive deeper into analytics and gain a more fundamental understanding of how everything fits together? In order to communicate with senior stakeholders, backend developers or run your own analytics this knowledge is essential. These days the internet is...
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