One of the major advantages of google analytics is the fact that it integrates with google advertising platforms. Not only does it allow you to easily see how your advertising strategies are driving activity and conversions across your website but it also allows you...
It can be hard for those involved on the analytics side to justify the cost of embarking on an their data driven journey, at times the organisation believes that if the tools are free then why should they pay for them? Also executives are (rightfully so) focusing on...
Even with some amazing technical implementations organisations can often fall into some common pitfalls when utilising their analytics. This is often due to several different factors which can be prevented with careful planning and adopting certain processes. ...
By now you would have heard a lot of people talking about the power of data and using a data driven approach to marketing, in essence this approach is nothing new as companies have always had a data driven approach to their products and services even if this may have...
In 2015 2.5 quintillion bytes data was being generated on a daily basis and this number has probably increased since then (vcloudnews) Internet is becoming faster, humans are using more devices and marketers these days have access to an unprecedented amount of data....
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