About

Google Specialists

Sense Data Lab is digital consultancy based in Sydney, Australia. We specialise in Google products all the way from Google Analytics to Google Ads and Google Data Studio as well as digital strategy and training.

We focus on using data to drive value for our customers, helping them not only increase their conversions but also their understanding of how they can use data and analytics to drive better decision making.

Our Approach

Sense Data Lab is a consultancy that aims to improve people’s lives through the ethical use of data.

Through helping businesses better understand their customers and experiences we are enabling them to exceed their customers expectations. 

We have been operating for over 2 years and mainly work with SME’s, departments and enterprises in various industry verticals from non for profit, government, online gaming & esports, regulatory bodies, online education, real estate and insurance. 

We assist them in building out solid measurement strategies based on not only company but also individual staff member objectives. We don’t just “set and forget” but rather teach our customers how they can utilise their existing platforms and data to its fullest extent through an integrated approach that empowers their staff.

My Story

Having worked in various organisations with clients across all industry
verticals in both digital and traditional marketing for the past 7 years, I have developed a deep understanding of business challenges and strategies that drive growth. I have always appreciated the power of using data to drive decision making but it’s not until I worked with large scale GA 360 implementations, strategy as well as insights that I understood  how powerful data can be in driving growth and collaboration in organisations. I started Sense Data Lab with a core focus of demystifying data and bringing practical easy to implement data strategies that drive measurable outcomes for businesses of any size.

Sense Data Lab

I work with various Google Analytics and Insights specialists who are ready to assist on any project where we require additional resources and more complex tracking implementations and support.
For all campaign implementation support, account management and strategy development I will personally be your point of call.

James Schmidt-Lindner

Founder & Director

Next Steps…

Get in touch with us today to find out how we can help you on your path to start using data more effectively to drive successful business strategies.


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